Target Twitter Evaluation

This chart was made with Microsoft Word 2010. 

After examining tweets from the official Target twitter from September 19- October 13, I categorized the tweets into four categories: a Target Truth, a promotion, a conversation or a retweet. There were a total of 33 tweets with about half being promotional.

@Target

The official target Twitter is well-kept and fun way to stay involved with the company. The tone is consistent and fun and the messages are easy to read and retweet. The twitter is used most days without going crazy, although they have Q and A days that use a lot of tweets. The tweets are usual short so it can be retweeted but still entertaining to read. Target uses the hashtag #TargetTruth to provide little quips about life and Target (see picture below). They also use “Fall” and “Halloween” as themes for their tweets right now. Then there are tweets about new and up-coming products.

Target does the most tweets about promotions for their store, they tweet about products that could be useful in the current season, new products, and sales they are having. While they are promotions, they come across as cool ideas and inside knowledge which gives them personality and does not come across as pushy. They also put questions in their tweets to involve their followers. For their conversational tweets, they talk about things related to their store or the season and usually have an “RT if you agree”; this keeps followers involved. They also retweet followers whom mention them and companies they work with whom tweet about something relevant to them which help create a bond with customers and clients.

Target seems to be doing well and has amassed over 360,000 followers, but there is some room for improvement. The graph did show a large portion of tweets going to promotion, and I believe having more retweets, specifically from customers, will help spread the word and encourage people to follow them. Customers love to be acknowledged because it shows a company is paying attention to them and they care. I feel they could also benefit from using specific hashtags. They do use #TargetTruth, but not very often; hashtags would make it easier to connect and track tweets about their company. I would also recommend more coupons because they do post coupons on their Facebook page, and who doesn't love coupons.

This is my evaluation of the official Target Twitter, @Target. Let me know if you have any suggestions or Twitter tricks of your own. Have a great day!